The Role of Ethics, Morality, and Sustainability in Shaping Consumer Decision-Making in the Fashion and Beauty Retail Industries
ESC Clermont Business School, 2023 – 2025
Dr. Helga Foure-Joopen (Thesis Supervisor), Dr. Richard Soparnot (Co-Supervisor), Dr. Sepehr Tarverdian (External Examiner)
This thesis explores how ethics, morality, and sustainability influence consumer decision-making in the fashion and beauty industries, with a focus on the value–action gap. Using quantitative and qualitative analysis, the study examines how access, privilege, and social context shape ethical consumption beyond stated values.